SEO (Search Engine Optimization) is all about getting found by the right people at the right time. Because most people don't check the second page of Google (and many don't even scroll down past the fifth result) it's imperative to appear within the first and fourth results over your competition when people search for phrases relating to your business.
However, search engines are always changing and creating new algorithms and rules. SEO practices that worked even two years ago no longer work now.
The problem with many out there advertising SEO services is that they are using outdated tactics. Some of them are even using pre-2009 tactics, which can actually drop in you in the search rankings.
Other search engine optimisation companies use what are called "black hat" techniques, which bump their clients up on the search rankings for only a short amount of time before Google and other search engines penalize them for unethical techniques.
Here at Gratton, we provide the best SEO services and digital marketing. In fact, as a UK-influenced digital marketing company we are always ethical, up-to-date, and effective.
Services include the following:
- White-hat linkbuilding
- Detailed keyword research
- On-page SEO
- Meta Title / Meta Description SEO
- Improved interlinking structure for better ranking placement
- Implementation of sitemaps
SEO is a continuous process that involves close monitoring. However, the rewards are immense and ensure your website will receive quality organic traffic that converts into sales, clients, and brand loyalty.