As technology continues to infuse into our daily lives, it becomes necessary for it to respond more intuitively to our needs, thoughts, and actions. Gone are the days of the 15 inch monitor and desktop computer. Today we have various sizes of smart phones, tablets, and laptops. Not only that, many people resize their browser windows while working across multiple tabs and windows.
Because of this, websites can no longer be stagnant – they have to mould to the user's screen and needs. Your website should be just as functional on an iPhone as a 20 inch screen. Your website should morph to fit a browser window when it's resized.
This is what responsive web design is all about – creating websites that adapt like water, taking the shape of any screen size and user preference.
- Increased reach (tablets, mobile audiences, browsers, all device users)
- Increased sales and conversion rates due to wider, optimized access
- Consolidated analytics and reporting
- Increased search engine visibility
- Enhanced offline browsing experience
People expect the web to adhere to whatever device they're using. When someone comes across a website that doesn't fit their device, it can be as frustrating as attempting to force a square peg through a round hole and many times, these users won't have the patience to find more out about you.
If you're looking for a UK-influenced responsive web design company that provides cheap responsive web design without sacrificing quality and effectiveness, then the team here at Gratton is the perfect fit for your needs.